Gain Opinion
Question: Why would companies pay someone for their opinion?
Answer: Product Development and Marketing costs money. In the case of nationwide companies producing a product that no one will buy or advertising it in a way that no one will find it appealing means losing millions of dollars, and likely jobs.
If you buy a new toothpaste that tastes like cement chances are you will not buy it again and you will tell all of your friends not to buy that toothpaste brand. This is a serious setback for that toothpaste manufacturer. The customers that bought their product will not buy it again and neither will their friends. This company now will have invested millions of dollars in product development, manufacturing, shipping, marketing, and research costs but no one will buy their product.
